The Growth Partner for Local Service Businesses Who Hate Traditional Agencies

No account managers, no hidden markups, and no technical jargon. Just a direct line to the person actually growing your business.

b38 digital provides ongoing marketing support for business owners who want to show up consistently, make better decisions, and avoid feeling overwhelmed by marketing. You get this help without needing to hire a full-time employee or work with a big agency.

What Marketing Support Looks like

Put simply, you get someone to help you plan and guide your marketing, without needing to hire a full-time employee.

Instead of doing everything yourself or handing things off blindly, you get support that helps you:

  • Figure out what matters most to focus on

  • See how your marketing ties into your business goals

  • Keep your efforts steady, instead of stopping and starting

This is for business owners who want real clarity and direction, not just buzzwords.

the b38 three-tier management menu

Tier 1: The Navigator

$495 / month

âś… Monthly Strategy Roadmap: A custom-built 30-day plan focusing on high-ROI activities.

âś… Ad Account Audit: A monthly review of their current PPC campaigns with "Course Correction" notes.

âś… Creative Briefs: I tell you exactly what images/videos to film; you just hit "post."

âś…The "Safety Net": Unlimited email support for when you're stuck on a technical marketing question.

Perfect for: The business owner who wants to run their own ads but needs a professional to tell them where to point the gun.

Tier 2: The Co-Pilot

$1,295 / month + ad spend

âś… Active PPC Management: Full setup and optimization of Full setup and optimization of Google Local Service Ads (LSAs) or Meta Ads.

âś… Lead-Capture Optimization: I don't just send traffic; I fix your landing pages to ensure that traffic actually calls you.

âś… Weekly Performance Tracking: A simple, jargon-free dashboard showing exactly how much each lead costs you.

âś… Competitor Monitoring: We adjust bids based on what your local rivals are spending in real-time.

Perfect for: The business owner ready to invest in growth but needs a pro to handle the technical "knob-turning."

Tier 3: The Chauffeur

$2,495 / month + ad spend

âś… Multi-Channel Dominance: Management across Google, Meta, and YouTube.

âś… The "Lead-to-Call" System: We set up automated SMS/Email follow-ups so no lead goes cold while you're out on a job.

âś… Quarterly Market Expansion: We don't just maintain; we actively seek new territories and services to launch.

âś… Priority 1-on-1 Access: Bi-weekly strategy calls to align marketing with your hiring and equipment capacity.

Perfect for: The owner who wants a service business that can be "set it and forget it."

our approach to marketing support.

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My focus is on education and support. I’ll help you understand what’s working, what’s wasting your budget, and where your marketing can make a real difference. Every recommendation includes a clear explanation, so you know what’s happening, why it’s important, and how it helps you reach your goals.

At b38, the support we provide helps you:

  • Stop guessing what to do next

  • Build trust with potential customers over time

  • Improve gradually instead of constantly changing tactics

  • Feel more confident about where your marketing time and money are going

It’s designed to support growth without adding unnecessary pressure.

b38 owner cheryl buckland holding a red mug, smiling, wearing glasses in sunlight.

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b38 digital was born from the belief that marketing should feel like a relationship, not a transaction.

about us.

b38 provides marketing support for service-based businesses that need structure, clarity, and consistency. All without hiring a full-time marketer or working with a large agency.

It’s built for business owners who know marketing matters, but don’t want hype, vague strategies, or another role to manage internally.

This is practical marketing support designed to fit real businesses.

location-based and remote support

If this sounds like the kind of help you’ve been missing, the next step is simple.

We start with a short conversation to understand:

  • What you’ve tried before

  • What’s currently frustrating

  • Where support would actually make a difference

lets work together.