The Growth Partner for Service Businesses Who Don’t Want Traditional Agencies
No account managers, no hidden markups, and no technical jargon. Just a direct line to the person actually growing your business.
Why b38?
Most agencies take your money, hide behind "monthly reports," and assign a junior account manager to your business. We flipped the script.
Direct Access: You don't talk to a 'Customer Success Rep. ' You talk to me (Cheryl), Period.
No "SEO Magic": We don't sell vague promises of ranking on page one in six months. We focus on Intent-Based Marketing (PPC) that makes your phone ring now.
Transparent ROI: If we spend $1 on ads, we show you exactly how many booked jobs came back. If it's not working, we'll tell you immediately. We don't hide behind pretty charts. We also consistently look for updates and optimization to get the most out of your investment.
b38 digital provides the strategic navigation business owners need to show up consistently, make data-backed decisions, and eliminate the overwhelm of 'marketing for the sake of marketing.'
Tired of marketing that feels like a black box?
You need a navigator to help you execute. Let’s build a plan that actually fits your Tuesday morning.
What Marketing Strategic Navigation Looks like
Put simply, you get someone to help you plan and guide your marketing, without needing to hire a full-time employee.
Instead of doing everything yourself or handing things off blindly, you get support that helps you:
Figure out what matters most to focus on
See how your marketing ties into your business goals
Keep your efforts steady, instead of stopping and starting
This is for business owners who want real clarity and direction, not just buzzwords.
the b38 tiered management menu
Tier 1: The Navigator Plus (Infrastructure & Oversight)
$550 / month
The Focus: Systems, Not Labour.
âś… The Foundation: We handle the "Technical Plumbing" (PPC account setup, conversion tracking, and email automation).
âś… The Strategy: Monthly updated 90-Day GPS Roadmap.
âś… The Check-in: One 45-minute "Pivot Call" per month to review the data and adjust your course.
✅ The Support: Weekly email/text audit of your team’s ad performance and creative hooks.
Perfect for: Solopreneurs or small teams who have the time to execute but need a professional "Map" to ensure they aren't wasting money.
Tier 2: The Growth Co-Pilot (Performance & Scale)
$1,350/ month + ad spend
The Focus: ROI & Creative Edge.
âś… Active Management: We take the wheel of your Google and Meta Ad accounts. We don't just "set it"; we optimize it daily for lower acquisition costs.
âś… The Creative Lab: We provide 4 custom-edited video ads per month using the "Viral Hooks" identified in your GPS.
âś… Funnel Optimization: Ongoing A/B testing of your landing pages to ensure traffic isn't being wasted.
âś… Priority Access: Direct access to me for strategic shifts as your market changes.
Perfect for: Businesses ready to scale aggressively and who want an expert to own the performance of their marketing engine.
our approach to marketing.
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My focus is on education and support. I’ll help you understand what’s working, what’s wasting your budget, and where your marketing can make a real difference. Every recommendation includes a clear explanation, so you know what’s happening, why it’s important, and how it helps you reach your goals.
At b38, the support we provide helps you:
Stop guessing what to do next
Build trust with potential customers over time
Improve gradually instead of constantly changing tactics
Feel more confident about where your marketing time and money are going
It’s designed to support growth without adding unnecessary pressure.
The marketing department you need (minus the $80k salary)
Get the expertise of a senior marketing manager at a fraction of the cost.
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b38 digital was born from the belief that marketing should feel like a relationship, not a transaction.
about us.
b38 provides marketing support for service-based businesses that need structure, clarity, and consistency. All without hiring a full-time marketer or working with a large agency.
It’s built for business owners who know marketing matters, but don’t want hype, vague strategies, or another role to manage internally.
This is practical marketing support designed to fit real businesses.
FAQs.
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No. We truly believe that every business, big or small, can connect with its customers through digital marketing on a budget that works for them. We use data to make smart marketing decisions to make sure your money is being spent effectively and efficently.
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We know how special your business is, now the rest of the world needs to know it! In today’s landscape, everything is digital and connecting with your customers will take more than a handshake on the street. This is where digital marketing (with the right strategy) come in.
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Absolutely not. We believe in earning your business every month. You can scale your tier up, down, or cancel with 30 days' notice.
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Tier 1 is designed for the business owner who handles their own execution but needs a professional "Navigator" to ensure they are on the right track. If you want us to do the work, Tier 2 or 3 is your best fit.
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We share it ALL. All your assets, all your data. Even if we part ways, your data will ALWAYS be yours. I’ve personally worked with several marketing agencies that didn’t share all my own data with me and that doesn’t sit right with me. That’s why I decided to do things differently. My focus is helping your business succeed.
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Marketing is a marathon, not a sprint. While we often see "quick wins" in the first 30 days by fixing broken setups, the real momentum usually builds between months 3 and 6.