the marketing partner built specifically for trades businesses
No account managers, no hidden markups, and no technical jargon. Just a direct line to the person actually growing your business. For plumbers, roofers, and electricians who are tired of agencies that don't get it.
why b38?
Most agencies take your money, hide behind "monthly reports," and assign a junior account manager to your business. We flipped the script. You Retain the Keys. Everything stays within your business. No "black box" processes or gatekeeping.
Direct Access: You don't talk to a 'Customer Success Rep. ' You talk to me (Cheryl), Period.
No "SEO Magic": We don't sell vague promises of ranking on page one in six months. We focus on Intent-Based Marketing that makes your phone ring now.
Transparent ROI: If we spend $1 on ads, we show you exactly where that went. If it's not working, we'll tell you immediately. We don't hide behind pretty charts. We also consistently look for updates and optimization to get the most out of your investment.
The "Owner" Perspective: I approach your hurdles with the same level of investment as you do, because as a business owner myself, I know exactly what’s at stake.
Strategic Sounding Board: Get the clarity you need to make big decisions with a partner who listens first and executes second.
Education-First Growth: We don’t just perform tasks; we explain the why. You gain the knowledge to sustain your success long after our session ends.
b38 digital provides the strategic navigation business owners need to show up consistently, make data-backed decisions, and eliminate the overwhelm of 'marketing for the sake of marketing.'
tired of marketing that feels like a black box?
You need a navigator to help you execute. Let’s build a plan that actually fits your Tuesday morning.
what strategic navigation looks like.
Put simply, you get someone to help you plan and guide your marketing, without needing to hire a full-time employee.
Instead of doing everything yourself or handing things off blindly, you get support that helps you:
Figure out what matters most to focus on
See how your marketing ties into your business goals
Keep your efforts steady, instead of stopping and starting
This is for business owners who want real clarity and direction, not just buzzwords.
the b38 tiered management menu.
Tier 1: The Dispatcher Plan (Infrastructure & Oversight)
$550 / month - You run the jobs. We build the map.
The Focus: Systems, Not Labour.
✅ 0-Day GPS Roadmap updated monthly
✅ PPC account setup + conversion tracking
✅ Monthly Pivot Call (45 min)
✅ Weekly ad performance audit via email/text
Perfect for: Solopreneurs or small teams who have the time to execute but need a professional "Map" to ensure they aren't wasting money.
Tier 2: The Foreman (Performance & Scale)
$1,350/ month + ad spend - we take the wheel so you can stay on the tools.
The Focus: ROI & Creative Edge.
✅ Everything in Dispatcher
✅ Active Google + Meta Ads management (daily optimization)
✅ Google Local Services Ads setup + management
✅ Automated review generation system
✅ Seasonal campaign planning (4x per year)
✅ A/B landing page testing
Perfect for: Businesses ready to scale aggressively and who want an expert to own the performance of their marketing engine.
🔓No long-term contracts— cancel with 30 days notice
📂You keep everything— all data, assets, and accounts stay yours
📞Direct line to Cheryl— never a junior account rep
📊Transparent reporting— no pretty charts hiding bad numbers
our approach to marketing.
numbers
My focus is on education and support. I’ll help you understand what’s working, what’s wasting your budget, and where your marketing can make a real difference. Every recommendation includes a clear explanation, so you know what’s happening, why it’s important, and how it helps you reach your goals.
At b38, the support we provide helps you:
Stop guessing what to do next
Build trust with potential customers over time
Improve gradually instead of constantly changing tactics
Feel more confident about where your marketing time and money are going
It’s designed to support growth without adding unnecessary pressure.
the marketing department you need (minus the $80k salary)
Get the expertise of a senior marketing manager at a fraction of the cost.
waving_hand
b38 digital was born from the belief that marketing should feel like a relationship, not a transaction.
about us.
b38 provides marketing support for service-based businesses that need structure, clarity, and consistency. All without hiring a full-time marketer or working with a large agency.
It’s built for business owners who know marketing matters, but don’t want hype, vague strategies, or another role to manage internally.
This is practical marketing support designed to fit real businesses.
My history is with the trades industry, so I know how it works and what is needed.
faqs.
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No. We truly believe that every business, big or small, can connect with its customers through digital marketing on a budget that works for them. We use data to make smart marketing decisions to make sure your money is being spent effectively and efficently.
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We know how special your business is, now the rest of the world needs to know it! In today’s landscape, everything is digital and connecting with your customers will take more than a handshake on the street. This is where digital marketing (with the right strategy) come in.
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Absolutely not. We believe in earning your business every month. You can scale your tier up, down, or cancel with 30 days' notice.
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Tier 1 is designed for the business owner who handles their own execution but needs a professional "Navigator" to ensure they are on the right track. If you want us to do the work, Tier 2 or 3 is your best fit.
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We share it ALL. All your assets, all your data. Even if we part ways, your data will ALWAYS be yours. I’ve personally worked with several marketing agencies that didn’t share all my own data with me and that doesn’t sit right with me. That’s why I decided to do things differently. My focus is helping your business succeed.
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Marketing is a marathon, not a sprint. While we often see "quick wins" in the first 30 days by fixing broken setups, the real momentum usually builds between months 3 and 6.