Marketing coordination for trades and service businesses
The right work, done right, when you need it.
You don't need a full-time marketing department. You need the right support for the right job. b38 digital coordinates your marketing projects from start to finish so you can stay focused on the work that actually pays.
No retainer required · No lock-in · You own everything
What this is
Your marketing gets done. You keep running your business.
Think of b38 like your general contractor for marketing. You don't need to know who to call, how to brief them, or how to keep everything on track. You just need the result, and you need someone who actually knows the trades industry.
Every project is scoped, coordinated, and delivered. When the job's done, everything stays with you: every file, every account, every asset. No dependency, no runaround.
Tell us what you're working on: a website, a photoshoot, a campaign, a company dinner. We figure out exactly what it takes and give you a clear quote before anything moves.
b38 coordinates the project from brief to delivery. You're kept in the loop without being buried in it. No managing vendors, no chasing timelines.
Every file, account, and asset is yours the moment the project closes. Always. No black boxes, no data held hostage.
Next campaign. Next season. Next project. No retainer keeping the clock running when there's nothing to build.
What we build
Full-range marketing, project by project.
From your first impression online to the collateral you leave at a job site, b38 coordinates the work across every format your business actually needs.
Websites & Digital
New builds, refreshes, landing pages, and local listing optimization. Show up the way your business deserves.
Photography & Video
Work photos, team photos, before-and-afters, and video content that actually reflects the quality of your jobs.
Print & Collateral
Postcards, door hangers, leave-behinds, and tradeshow materials. Designed to actually get kept.
Content & Copy
Social posts, email campaigns, ads, and website copy written for trades, in language your customers actually read.
Paid Advertising
Google Ads, Meta campaigns, and Local Services Ads, scoped, launched, and managed for the jobs you actually want to book.
Local Search & Google
Google Business Profile, review strategy, local SEO, and LSA setup so you show up when your neighbourhood is searching.
Events & Activations
Home shows, community booths, and branded pop-ups. Full planning and execution, from concept through pack-up.
Brand & Strategy
Positioning, messaging, naming, and planning. The thinking that makes every dollar you spend on execution work harder.
Company Events
Staff appreciation, customer nights, grand openings, and milestone celebrations. Coordinated start to finish so you can actually be present at your own event.
Company events
Your team showed up all year. The event should show that.
Company events aren't just a party on the calendar. Done right, they're the moment your team feels seen, your best customers feel valued, and your business marks the milestones that actually matter.
b38 handles the coordination so you can be present instead of running logistics. Venue sourcing, vendor management, invitations, catering briefs, photography, day-of flow, and everything in between.
This is different from a home show or trade activation. Marketing events are about reaching new customers. Company events are about the relationships you've already built. Both deserve the same level of care and coordination, and b38 treats them that way.
Staff Appreciation
End-of-year dinners, summer BBQs, team lunches. Coordinated so the people running the work feel it.
Customer Appreciation
VIP client evenings, open houses, and thank-you events that deepen the relationships that keep your business growing.
Grand Openings
New location, new shop, new chapter. Launch events that make the moment feel like the milestone it actually is.
Milestone Celebrations
Five years in business. Ten. A major contract landed. Moments worth marking properly, not just posted about.
Team Building
Off-site days, seasonal activities, and structured team experiences that aren't just awkward trust falls.
Venue Coordination
Sourcing, booking, and managing the space so you're not spending three weeks on phone calls with event coordinators.
Why b38
Built different. On purpose.
This isn't a retainer that keeps billing while nothing moves. It's a working relationship built around what your business actually needs, right now.
No retainer required
Marketing isn't always-on, so your billing doesn't have to be either. You engage when you have a project and step back when you don't. No guilt, no hidden fees.
You own everything, always
Every asset, account, file, and login is yours from day one. If we ever part ways, nothing walks out the door with us. Your business stays yours.
Trades industry fluency
HVAC, duct cleaning, plumbing, roofing. b38 has been built inside these businesses. You won't spend your time explaining what a slow season looks like.
One direct line. No junior reps.
You talk to Cheryl. Not a customer success rep, not a ticketing system. The person coordinating your project is the person picking up your call.
Clear scope before anything starts
Every project starts with a plain-language quote: what's included, what it costs, what you'll have when it's done. No surprises mid-job.
No lock-ins. No black-box reporting. If you don't feel the value within the first 30 days, we'll help you transition your assets to another provider, no questions asked.
The b38 Transparency Guarantee
About
Marketing built from inside the trades.
b38 digital came out of years spent working inside trades and service businesses: running ads, managing local search, building campaigns, and learning exactly where marketing dollars get wasted and where they actually move the needle.
My background is in the industry, not just adjacent to it. HVAC, duct cleaning, home services. I know the seasonal pressures, the referral-first culture, and what a trades business owner actually has time to deal with.
b38 was built for the business owner who knows marketing matters but doesn't want another thing to manage. You get someone who shows up for the work, keeps it straight, and leaves everything cleaner than they found it.
Get in touch
Honest pricing
One clear number. No surprises.
Every project is quoted as a single all-in number before anything starts. You know exactly what you're committing to. No itemized vendor invoices landing in your inbox, no scope creep billed after the fact.
How it works
One quote. Everything included.
b38 prices by project, not by the hour. Your quote covers coordination, project management, any third-party work required to deliver the result, revisions, and final asset delivery. One number, one invoice.
You receive a written project quote after the scope call. No work begins until you've reviewed it, asked questions, and confirmed. No surprises mid-project.
Photographers, developers, designers, caterers, printers. If a project needs outside expertise to deliver the result, that cost is factored into your quote. You're not managing vendors or receiving their invoices separately.
If your project involves paid advertising, ad spend goes directly to the platform under your account. b38 coordinates the campaign. The budget is yours to control.
Photos, files, accounts, logins, event documentation. Everything delivered on the project is yours, in full, at close.
When the project closes, the billing closes. Come back when you have something new to build. There is no fee for staying in the network between projects.
Project sizes
Three sizes. One scope call to find yours.
Starter
Single Deliverable
One job, scoped tight, delivered clean. Good for a first project or a specific gap.
Typical range: $500 to $1,000
What this covers
- Google Business Profile setup and optimization
- Single print piece (postcard, door hanger, flyer)
- One month of social media content
- Review generation strategy and setup
- Local listings cleanup and consistency
Typical turnaround: 1 to 2 weeks
Standard
Multi-Component
Projects that involve more than one moving part or need outside expertise to execute.
Typical range: $1,200 to $2,800
What this covers
- Photography session (coordinated and delivered)
- Print package (2 to 4 pieces)
- Paid ads setup and first-month management
- Landing page build
- Staff or customer appreciation event (under 40 people)
- Home show booth coordination
Typical turnaround: 2 to 4 weeks
Full Build
Complex Project
Larger scope requiring extended coordination, multiple deliverables, or higher headcount.
Typical range: $3,500 to $8,000+
What this covers
- Full website build (new or complete rebuild)
- Brand strategy and messaging development
- Multi-channel campaign launch
- Grand opening or milestone event (40+ people)
- Seasonal marketing push across multiple formats
Typical turnaround: 4 to 10 weeks
Monthly
Ongoing Work
For businesses that want consistent output without stop-and-start. Cancel with 30 days notice.
Typical range: $550 to $950/month
What this covers
- Monthly social media content and scheduling
- Ongoing paid ads management (ad spend separate)
- Monthly local search and GBP maintenance
- Email or newsletter coordination
- Seasonal campaign planning and execution
Commitment: 30-day cancellation, no minimums
Real examples
What actual projects typically cost.
These are honest ranges based on real project scopes. Your quote may be higher or lower depending on what the job actually needs.
| Project | What's involved | Typical range |
|---|---|---|
| Marketing projects | ||
Starter Google Business setup and optimization |
Profile build, category and keyword optimization, photo upload, Q&A setup, local listing consistency check | $500 to $750 |
Starter Single print piece |
Brief, design coordination, one round of revisions, print-ready file and print run management | $600 to $950 |
Starter Monthly social content batch |
12 to 16 posts, captions written for the trades audience, formatted for platform | $550 to $800 |
Standard Photography session |
Shot list, photographer coordination, half-day shoot, culling and editing, delivered files | $1,200 to $2,000 |
Standard Print package (3 to 4 pieces) |
Design coordination across pieces, brand consistency, proofing, print management | $1,400 to $2,400 |
Standard Paid ads setup and launch |
Google or Meta campaign structure, copy, creative brief, tracking setup, first month management (ad spend separate) | $1,000 to $1,800 |
Standard Home show booth coordination |
Booth concept, print materials, display coordination, signage, day-of checklist | $1,500 to $2,500 |
Full Build Website build |
Brief, developer coordination, content writing, review cycles, launch oversight, full asset handoff | $3,500 to $7,500 |
Full Build Multi-channel campaign |
Strategy, creative coordination, Google and Meta setup, print support, tracking and reporting | $3,000 to $6,000 |
Monthly Social media management |
Monthly content creation, scheduling, caption writing, basic engagement monitoring | $550 to $750/mo |
Monthly Paid ads management |
Ongoing optimization, monthly reporting, seasonal adjustments (ad spend billed separately to your account) | $600 to $950/mo |
| Company events | ||
Standard Staff appreciation event (under 40 people) |
Venue sourcing, vendor coordination, catering brief, invitation coordination, day-of run sheet | $900 to $1,800 |
Standard Customer appreciation evening |
Guest list management, venue and catering coordination, branded elements, photography brief, run of show | $1,200 to $2,200 |
Standard Team building day |
Activity sourcing and booking, logistics coordination, schedule build, vendor management | $800 to $1,600 |
Full Build Grand opening or location launch |
Full event concept, vendor coordination, signage and print, guest communications, photography, day-of management | $2,500 to $5,000 |
Full Build Milestone celebration (40+ people) |
Venue, catering, AV coordination, branded experience elements, photography, run of show, full day-of management | $3,000 to $6,000 |
Every project
What's always included, no matter the size.
These aren't add-ons. They're the baseline of how b38 works on every engagement, marketing or event.
Written project quote
A clear scope document before anything starts. What's included, what it costs, what you'll receive at the end.
Full project coordination
b38 manages the timeline, the brief, the vendors, and the quality check. You stay in the loop without being in the weeds.
One revision round
Built into every project quote. Feedback is expected and accounted for, not a surprise invoice.
Complete asset delivery
Every file, login, photo, and account transferred to you at project close. Nothing retained on our end.
Direct access to Cheryl
The person quoting your project is the person delivering it. You're not routed through a rep or a ticket system.
30-day value guarantee
If you don't feel the value within 30 days of project close, b38 will help you transition everything at no additional cost.
A note on ranges. Every project listed above has a range for a reason. A staff appreciation dinner for 20 people at a local restaurant is a different job than a seated event for 60 with catering, AV, and branded elements. A photography session for a single crew and one location is different from a half-day across three job sites.
Ranges are honest starting points. The scope call exists to find out exactly what your job needs so your quote reflects the real cost of doing it right. No sandbagging low to win the work and billing up later.
Questions